VISION

Communication is a right. It defines us as human beings. 
Without our need for social interaction, who are we? A global social infrastructure free from commercialism and power centralization must therefore be made possible. Aggregating social initiatives, progressive towards human rights, humble towards societal dynamics and focussed on human wellbeing: that is what a global social infrastructure must be. If we want to improve as human beings and as a society, then we must first redefine the way we communicate.​

The ultimate goal for a social network should be to eventually become redundant in a persons life

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WELLBEING

Social networks must be there to service people and not the other way around. It is therefore imperative that a social network is made in collaboration with users and with governments alike. It must aim for optimal results in a persons wellbeing even if that means that the social network becomes redundant to that person.

A social network must:

• Promote offline interaction
• Avoid applying psychological triggers
• Refrain from drawing inactive users back
• Remain politically neutral

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PRIVACY

Privacy is the right to remain anonymous when not participating in illegal activities. The boundaries between privacy and public must be determined in collaboration with governments and users.

A social media organization must:

• Apply privacy by design 
• Be pro active in applying the newest technologies to ensure online privacy
• Give users the option for disclosure in data sharing and not be determined for them in advance
• Give the right to be forgotten
• Set most extensive privacy regulations as base line worldwide
• Give clear explanations on data gathering and sharing
• Only acquire information that are in context to the subject of the social network
• Seek revenue in non privacy invading, more durable earning models
• Provide transparency in data collection
• Provide aliases for people with a vulnerable position

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CHILDREN

Throughout the development of social capabilities, children go through different stages. If these stages are not carefully nurtured, social development of a child might be impaired.

A social media organization must:

• Only construct and apply (children niche) social networks for educating children in social behaviour and the world​
• Seperate children < 13 y.o. from general social networks
• Not apply personalization and profiling tactics for advertisement towards children

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DEVELOPMENT

The development and maintenance for a social network is cost intensive subjected to the boundaries of the creators vision.

It is therefore advised that social media organizations:

• Aim for open source development
• Apply open ideation tools
• Intensively work in collaboration with governments, universities, users and social experts to seek proper fit with society

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